LB Finance PLC proudly partnered as the Official Financial Partner of the ‘Brain into Business’ Programme 2026 held at the University of Ruhuna. Driven by the National Enterprise Development Authority (NEDA), this initiative is dedicated to bridging the gap between academic knowledge and practical business application by cultivating an entrepreneurial mindset among university undergraduates.

The program brought together eager students, academics, and industry professionals for a series of structured workshops designed to support the transformation of innovative student ideas into viable business ventures. The initiative serves as a powerful platform to encourage self-employment, promote innovation, and strengthen the national SME ecosystem.

Representing LB Finance PLC, Mr. Janaka Ekanayake, Head of Digital Business, attended the event and delivered an engaging presentation focused on the landscape of digital payments in Sri Lanka. As these undergraduates are on the verge of entering the market as future entrepreneurs, his address highlighted the crucial role of digital financial tools and how fintech innovations are reshaping modern business models. The session provided valuable, practical insights, encouraging students to leverage technology to improve productivity, expand market reach, and ensure startup competitiveness.

As the Official Financial Partner, LB Finance PLC was honored to contribute to an event that empowers the next generation of future entrepreneurs through early professional engagement and knowledge sharing. The partnership reflects the company’s ongoing commitment to supporting youth empowerment, building long-term relationships with emerging startups, and contributing to national economic growth.

LB Finance PLC extends its heartfelt appreciation to NEDA and the University of Ruhuna for organizing a successful and impactful program. The company remains dedicated to supporting initiatives that inspire excellence, foster innovation, and shape the future leaders of Sri Lanka’s business landscape.