LB CIM, the flagship digital lifestyle application powered by LB Finance PLC, has entered a strategic partnership with e-Channeling PLC, Sri Lanka’s leading digital healthcare platform, to offer doctor channeling services directly through the LB CIM App. The partnership was officially launched at a signing ceremony held in Colombo, marking another milestone in LB CIM’s journey to evolve beyond traditional financial services into a comprehensive lifestyle ecosystem.

Through this collaboration, LB CIM users are able to search for doctors, book appointments, and make secure payments seamlessly within the app, significantly enhancing convenience and accessibility to healthcare services. Both organizations have demonstrated their mutual dedication to using technology to make daily life easier for people in Sri Lanka through this integration.

Commenting on the partnership, Mr. Ravi Tissera, Executive Director of LB Finance PLC stated, “At LB CIM, we are continuously re-imagining how digital finance can integrate with daily lifestyle needs. Partnering with e-Channeling enables us to extend our ecosystem beyond financial services and deliver real value through improved access to healthcare.”

Mr. Janaka Ekanayake, Head of Digital Business of LB Finance PLC added, “This collaboration reinforces our focus on innovation driven by customer convenience. By embedding doctor channeling into LB CIM, we are making essential services more accessible through a single, trusted digital platform.”

Representing e-Channeling PLC, Mr. Mohan Ajitkumar, Head of Marketing and Revenue commented, “We are pleased to partner with LB CIM to broaden access to digital healthcare solutions. Together, we are simplifying how people connect with medical professionals, while offering a smooth and secure user experience.”

The doctor channeling feature is now live on the LB CIM App. The initiative strengthens LB CIM’s positioning as a next-generation digital platform that integrates finance, lifestyle, and essential services into one seamless experience.