LB CIM, the flagship digital lifestyle application powered by LB Finance PLC, participated in FinLit Expo 2026, held at the University of Ruhuna, Matara, on 22 October 2026. Throughout the event, the LB CIM team engaged directly with visitors and students, introducing them to digital financial solutions and demonstrating how digital financial services can make everyday transactions more convenient.

Financial literacy goes beyond simply understanding money, it also involves knowing what tools are available and how to use them confidently. As digital financial services become part of everyday life, understanding how they work has become an essential aspect of financial awareness. Knowing what these services offer and how they fit into daily routines helps individuals make informed financial decisions. FinLit Expo 2026 gave LB CIM a valuable opportunity to take this conversation directly to students and visitors at the University of Ruhuna.

At the LB CIM stall, team members introduced visitors to the LB CIM app as a digital financial solution that supports convenient everyday transactions. Students and other visitors had the opportunity to explore its seamless digital payment solutions and learn how various daily payments can be managed through a single app.

The discussions focused on helping visitors understand how digital financial services fit into their everyday routines, from exploring available features to gaining confidence in using them. For everyday spending, users can make payments by scanning QR codes, while Android users can also enjoy the convenience of Tap to Pay. Eligible users can access a virtual debit card and, subject to applicable availability and terms, present their own QR code through the app to make payments at participating UnionPay merchants worldwide.

Beyond payments, the app offers a range of financial and lifestyle services. Its digital gifting feature allows users to send and receive cash gifts or gift vouchers with a personalized message for occasions such as birthdays, weddings, anniversaries, housewarmings, graduations, baby showers and farewells. Users can also book doctor appointments through the app, make relevant educational fee payments digitally, and make government payments through GovPay. Together, these services demonstrate how a single app can bring several routine financial and lifestyle needs into one convenient platform.

LB CIM’s participation in FinLit Expo 2026 – Matara campaign reflects its broader commitment to helping people understand and benefit from digital financial services. Face-to-face engagement of this kind provides individuals with an opportunity to explore these services at their own pace, ask questions and gain a better understanding of how digital solutions can simplify everyday financial activities.

As LB CIM continues to evolve beyond traditional financial services into a wider digital lifestyle platform, it remains committed to working towards a more financially literate Sri Lanka.